Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began ...

The Interactive Advertising Bureau released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video ...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs ...

ACOS exemplifies the difference between Amazon and the general digital ad mindset. Google’s main metric, by comparison, is return on ad spend (ROAS) because Google’s focus is on the performance of the ...

Marketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...

Facebook is replacing its ad relevance score with "more granular" metrics so that brands can better understand whether their creative or targeting strategies are working. The social media behemoth ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once ...

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while ...

Realeyes, a pioneer in the burgeoning field of "attention metrics," has spun off its advertising services practice into a new, independent company to focus squarely on the performance of ads. The new ...

Digital Turbine delivers robust performance metrics across On Device Solutions and App Growth Platform. Learn why APPS stock ...