(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

Roblox has expanded its advertising platform with a new immersive homepage ad format unveiled at CES 2026, aimed at connecting brands with Gen Z and Gen Alpha. The 'Homepage Feature' transforms brand ...

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, ...

Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

Roblox has expanded its advertising platform with a new homepage ad format and advanced AI creation tools, aiming to deepen connections between brands and its Gen Z and Gen Alpha audience. The ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...