DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...

The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...

Varsity Spirit — a division of Varsity Brands and a provider of cheerleading, dance team and band apparel, camps and competitions, and yearbooks — has reached an exclusive broadcast agreement with ...

MEMPHIS, Tenn., March 4, 2026 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...