MrBeast has partnered with Salesforce for Super Bowl 60] on "The Vault," a fourth-quarter spot turning the game into a million-dollar puzzle challenge. Players solve puzzles using Salesforce's Slackbot and send the hidden code via Slack to win. Unlike typical Super Bowl ads relying on celebrity, or absurdity, this one banks on cold hard cash to get people talking. Read more 👉 https://bit.ly/4bFarEN | Adweek