The Cheese Touch Meme Explained

White on Instagram: "🧀 Interesting fact In Diary of a Wimpy Kid (2010) The movie features the “Cheese Touch,” a goofy and memorable subplot all about a gross piece of old cheese on the school playground — touching it gives you the “Cheese Touch,” and the only way to get rid of it is to touch someone else, just like the dreaded cooties game some people remember from school.  It’s one of the silly bits from the movie that many fans still talk about!"