It’s time to move from managing waste to preserving resources. Our new report proposes a two-pillar strategy to future-proof Extended Producer Responsibility (EPR) across Europe. 🧱 Pillar 1: system optimisation – Harmonise rules across the EU – Improve transparency and monitoring – Crack down on free-riding and inefficiency – Set up an EU-wide advisory and oversight body ♻️ Pillar 2: Enabling Circularity – Shift incentives toward design for longevity – Use EPR to fund reuse, repair, and prevent